iRobot

As a Global Social Media Associate Co-op at iRobot, I played a key role in executing and optimizing social media strategies across a range of global platforms, including Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube. I was responsible for designing a content calendar, creating content, and publishing engaging content that aligned with the brand’s voice and marketing objectives. Through data-driven planning and creative execution, I helped the team reach over 7 million accounts with an impressive 82% engagement rate, contributing to iRobot’s global brand visibility and audience connection.